Revenue, channel, and product performance analytics
Conversion Rate
7.8%
Up 1.2% from last week
Average Order
$318
Average transaction value
Refund Rate
1.1%
Stable over 30 days
Cart Drop
14%
Down 2.8% after campaign
Channel Revenue
Revenue breakdown by channel — last 12 months
Sales Funnel
Visitors142,800
Add to Cart31,420
Checkout18,906
Paid11,149
Insight: marketplace campaigns have the highest checkout rate, but higher refunds.
Top Products
Products with the highest revenue contribution
| Product | Revenue | Orders | Margin | Trend |
|---|---|---|---|---|
| Blue Hoodie Premium Fashion |
$148.2K | 842 | 42% | 18% |
| Wireless Mouse Slim Gadget |
$91.7K | 706 | 36% | 11% |
| Desk Lamp Nordic Home |
$82.4K | 461 | 31% | 4% |
| Smart Scale Mini Home |
$77.9K | 356 | 39% | 9% |
| Planner Book 2026 Stationery |
$44.1K | 639 | 47% | 22% |